The company is focused on the creation and production of women's evening and cocktail dresses.

Its identity is defined by the particular and dynamic clothes’ lines, the delicate and high quality fabrics and the excellent quality of the seam, that highlight the femininity and personality of each woman.

The onset of activity was marked in 1989 in the city of Thessaloniki, by George & Helen Emirlis.

In 2002, the second business generation takes over, as the current owner & designer of MAESTRI HAUTE COUTURE, ALLURE EVENING, TWINS FANTASY collections, Maria Emirli, daughter of the founders, completes her multi-year studies at the famous "Istituto Europeo di Design di Roma" and immediately takes charge of the creative company’s team.

Ιn 2012, as the company continues to expand and to make its name stronger in the fashion sector, Kostas Batsios and Michalis Emirlis join the board of Directors.

Today, the largest sales volume is registered in foreign markets, as the company has developed a wide network of loyal customers and partners in Europe and the Middle East, alongside the already organized network in Greece.